Patricia Katz

Pricing Your Property to Sell!

Pricing Strategy: Setting the Right Price from Day One

• Prepare a Comparative Market Analysis (CMA) to determine your appropriate competitive asking price
• Pricing: consider any repairs or improvements needed
• Additionally: use the Municipal Property Assessment Corporation (MPAC) site as well as Geowarehouse platform (a site that Realtors use to gather information from the Ontario Land Titles System) to compare their pricing to your realtor’s CMA
• Price somewhat below homes that have significant updates, better parking, in more desirable locations, close to transit and great schools & amenities such as shopping, cafes, parks, transit etc. to attract interest.
• Highlight the home’s potential rather than focusing on updates if your property  requires a contemporary look e.g. the kitchen, bathrooms, floors, decor etc. 
• Consider strategic pricing brackets e.g. ($299,900 instead of $310,000 etc.)

Pre-Inspection of Your Property

• Helps sellers uncover & address potential problems before listing which avoids unpleasant surprises revealed during the buyer’s inspection
• By addressing issues beforehand, sellers can prevent delays caused by repair negotiations after the buyers’ inspections
• Improves marketing appeal – homes with pre-inspections can be marketed as transparent & well-documented, giving buyers a clear understanding of the property’s condition & potentially attracting more interest, even if sellers choose not to make all repairs
• Sellers can choose cost-effective solutions for repairs if they wish, or simply provide the inspection report so buyers can determine repair costs themselves.
• Sellers may decide not to make repairs, however with a pre-inspection report in hand, buyers will have a clear understanding of what is needed to bring the home into a good condition.
• Increases the chances of multiple offers: a well-maintained & pre-inspected home stands out, potentially leading to multiple offers with competitive bidding.
• By providing an inspection report upfront, the seller shows transparency & builds trust with potential buyers & gives them confidence in the property.
• A pre-inspection report helps agents to accurately price the property, by considering any repairs or improvements necessary.
• The pre-inspection report may uncover “latent defects” & or “material facts” which must be addressed prior to placing the property on MLS. The seller may not be aware of these hidden problems which are crucial in the selling process.

Professional Presentation: Making the Home Stand Out

• Pre-listing Consultation: Provide simple improvement suggestions – decluttering, fresh paint, deep cleaning
• Professional Photography: Showcase the home’s best features, ensuring bright, high quality images
• Virtual Tour: online tour helps remote buyers visualize the home and attracts quality interest
• Detailed Listing Description: emphasize strengths – layout, location, potential for customization while using positive language to describe its character

Online & Digital Marketing

• MLS system: ensures maximum exposure on local, provincial, national and foreign real estate platforms
• Syndication to Real Estate Sites: TRREB (Toronto Regional Real Estate Board) via the MLS system, CREA (Canadian Real Estate Association) distributes the property via DDF (Data Distribution Facility) & IDX to other Broker websites
• Targeted Social Media Advertising: Facebook, Instagram & LinkedIn to reach buyers
• SEO (Search Engine Optimization): keyword-driven ads using words such as “affordable homes” “prime location” “spacious family size home” “magnificent garden”

Email & Direct Outreach to Buyer Pools

• Email blast to contacts: email attractive property details to contacts
• Personal Calls & Follow-ups: Reach out to realtors who visited the property with buyers to find out ‘feedback’

• Broker Open Houses: Invite realtors for early exposure
• Public Open Houses with Promotions: Promote open houses via the MLS system, social media, broadcast emails
• Flexible Private Showings: Accommodate serious buyers for quick appointments to increase engagement

Please reach out to me for any questions & up-to-date information regarding Rules & Regulations of the TRREB MLS System!

Patricia @ 416-879-2094

Sleek 2025 Kitchen

patriciakatzrealestate@gmail.com

Patricia Katz, Broker

Sutton Group-Associates Realty Inc., Brokerage

358 Davenport Rd., Toronto

Office: 416-966-0300